In 1799, the adventurous James Atkinson, accompanied by a bear, left northern England for London, where he founded a renowned perfume empire at 44 Gerrard Street in Soho. His fragrances became a sensation among London's elite, and in 1800 he launched a bold English Eau de Cologne that cemented his reputation.

Atkinson's clientele grew to include notable figures such as Prince Tomasi di Lampedusa, the Tsarina of Russia, Queen Margherita of Savoia, Lady Hamilton, Beau Brummel and even arch-enemies Napoleon and the Duke of Wellington. King George IV, fascinated by Atkinsons' fragrances, named them official perfumer to the Royal Court of England in 1826.

Today, Atkinsons' timeless British classics continue to enchant, with each bottle containing over 200 years of fragrant history. The brand's legacy, marked by royal approval and a customer base of historic significance, remains an enduring symbol of excellence in perfumery.

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